We’re thrilled to share our refreshed brand identity and new website. These updates reflect our growth and evolution since our company began over 140 years ago. And while they may seem like significant changes on the surface, our mission and commitment to you remain the same.
At IMG we’ve poured our hearts into fostering an uplifting and inclusive team culture, and we take every opportunity to extend that experience to our clients and communities. Over the last few months, we’ve examined IMG’s brand experience across every touchpoint, and reflected on how we can make the process of getting insured not only easy but positively pleasant!
Our mission is to protect and inspire our clients, co-workers, and communities, one interaction at a time, and IMG’s rebranding reflects our commitment to being the best that we can be.
The new company logo, bold color palette, and visual elements represent the vitality and positive energy of IMG’s culture and its people. The shield design with a distinctive edge captures the brand’s promise of proactive risk management as a value-building advantage. Three warm accent colors represent IMG’s major lines of business: personal lines, commercial lines and employee benefits. By creating this subtle visual differentiation for each line of business, we look to showcase our team strengths across these diverse specialties. Further, we want to create intentional brand experiences that focus on providing our clients with exactly the information and support they need, as efficiently as possible.
IMG’s new website is an important part of the new brand identity. Our goal is to make IMG’s online experience accessible for all those seeking affordable insurance and risk management solutions. We’ve improved website navigation and created informative content. Our online presence includes multiple support options to serve our clients in a manner that’s most convenient for them. We’ve also launched an online payment option to make insurance simple and hassle-free.
The new visual identity is being applied initially to the website, social media, marketing materials, and major signage, and will be rolled out across IMG locations in Marion, Fort Wayne, Carmel, and Elwood over the next several months.
As you notice these changes in our brand presence, we would love to hear your feedback on our new look! Please connect with us and share any thoughts, requests, or compliments.
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Contact: Regan Reese
Email: rreese@insmgt.com
Phone: 765-382-3030
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IMG is an UAII Member Agency
